15 Second Potter Trailer With Dark Knight

Laurie from Snitchsneeker.com sent over word that they got an official response from IMAX regarding the Harry Potter teaser on The Dark Knight.

Here’s a snippet,
There will be a SHORT, 15 second trailer for Harry Potter and the Half Blood Prince prior to The Dark Knight.

Regards,

IMAX Corporation

What the hell is the point of a 15 second trailer? I can understand an “announcement” trailer for a film that maybe a lot of people don’t know is coming out… but is there anyone on this rock that isn’t currently aware that there’s going to be another Harry Potter film? Don’t get me wrong, I don’t have a problem with them doing this… but I just fail to see the practical upside.

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